On a part-time basis, Adrian serves as lead digital communications consultant for the Firth Group of farms. This includes Hillcrest Game Estates, Firth Red Brangus, Firth Wagyu, Maquassi Spruit Pecan Nuts and Highlands Cycads. A communications specialist at Content Strategics (Pty) Ltd., Adrian helps small to medium enterprises achieve their primary operational goals by maximising the commercial impact of their media content published across multiple online digital platforms.
On 23 November 2021, a student-cohort from North-West University (NWU Mahikeng Campus) visited the Firth Red Brangus farm just outside Wolmaransstad at Maquassispruit.
As part of a collaboration partnership between the NWU and the Firth Group, fourth-year BSc Agricultural Sciences students gain valuable opportunity to get first-hand experience on what it takes to, amongst other things, scientifically assess and manage Brangus cattle.