On a part-time basis, Adrian serves as lead digital communications consultant for the Firth Group of farms. This includes Hillcrest Game Estates, Firth Red Brangus, Firth Wagyu, Maquassi Spruit Pecan Nuts and Highlands Cycads. A communications specialist at Content Strategics (Pty) Ltd., Adrian helps small to medium enterprises achieve their primary operational goals by maximising the commercial impact of their media content published across multiple online digital platforms.