Future Fit Farming

The Firth Way

In farming, we cannot control our environment, but we can control how we adapt to it. To enable us to foster this kind of business culture, we pursue The Firth Way of doing business and farming—An approach/philosophy that enables us to unlock our future as a future-fit farming enterprise.

Many of you may recall the so-called “triple bottom line” coined by Elkington way back in 1994: People, Planet, Profit. Now, some 25 years later, we have built on this by adding two more components: Technology and Partnerships.

Simply stated, The Firth Way encapsulates the way in which we—the Firth Group—strive towards our vision and mission. Our employees easily remember the 5 operational principles of The Firth Way with the easy-to-remember PPTPP acronym: Profit, People, Technology, Planet, Partnerships.

Meet the team

Board of Directors

John Firth


John LG Firth
16 March 1969 - 17 May 2023

Doc Ian Firth

Dr Ian Firth

non-executive director

Piet Botma

Piet Botma

managing director

Divisions Managers

Ben Groenewald

Ben Groenewald

Cattle and weaner calves

Maryke Groenewald

Maryke Groenewald

support functions devision

firth group

Gerrit Diederiks

pecan nuts and cycads

latest news

From our blog

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Pecan Nut Farming

Pecan nut farming in the North West Province of South Africa has evolved as an essential part of the region’s agriculture.

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