In farming, we cannot control our environment, but we can control how we adapt to it. To enable us to foster this kind of business culture, we pursue The Firth Way of doing business and farming—An approach/philosophy that enables us to unlock our future as a future-fit farming enterprise.
Many of you may recall the so-called “triple bottom line” coined by Elkington way back in 1994: People, Planet, Profit. Now, some 25 years later, we have built on this by adding two more components: Technology and Partnerships.
Simply stated, The Firth Way encapsulates the way in which we—the Firth Group—strive towards our vision and mission. Our employees easily remember the 5 operational principles of The Firth Way with the easy-to-remember PPTPP acronym: Profit, People, Technology, Planet, Partnerships.
John LG Firth
16 March 1969 - 17 May 2023
Cattle and weaner calves
support functions devision
pecan nuts and cycads
Veld fires threatened to completely overwhelm our team at the farm, with the worst fires experienced this year.